While it wasn’t the first smartphone ever created, Apple has managed to cement its position at the forefront of consumer perception. The Law of the Mind: “It’s better to be first in the mind than to be first in the marketplace.” Think about it: when you think of smartphones, the iPhone immediately comes to mind.Here are 8 of the marketing best practices that the authors discuss. While there’s value in all 22 of the marketing laws they mentioned, I have a few favorites that are particularly useful to the clients I work with. In this book, they cover 22 laws that can help business owners change their perspective about their marketing practices. Trout and Ries are marketing strategists whose work is simple and straightforward to understand and implement. So this support the first mover advantage.Some of my favorite marketing authors are Jack Trout and Al Ries, the writing team behind The 22 Immutable Laws of Marketing. Even if probability of choosing a node to link to is the same for each node, we can see that nodes created first will get more links, just because they are older and had more opportunites to form links. When the third node arrives, it can form a link with one of two nodes. When second node arrives, forcibly the only link it can form is with the first node. Observe how the network evolves from the very beginning. Another insight of the book is that links in the network are not created randomly. This maps well to real world: we know that markets evolve, some products die, new products are created, some products gain popularity, some loose.
One insight of the book is that networks are not static but dynamic, constantly changing and growing. So the success of the product is the number of links it has to customers. Products and customers are nodes, while links represent the fact that a given customer bought a given product. Products, companies and customers also form a network. Web sites obviously form a network - a node is a web page and links are, well, links between them. A network is just a set of nodes connected with links. The answer I found so far the most plausible is buried inside the book “Linked - the new science of networks”.
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